Tag
3 articles
A study from the Wharton School reveals that AI shopping agents are highly inconsistent and unpredictable, with minor changes in input data causing dramatic shifts in product recommendations.
Consumers are increasingly willing to trust AI agents with shopping decisions, according to Accenture’s 2026 Consumer Pulse Research. The study found that 74% of respondents would trust an AI shopping agent more than their best friend.
Google expands its Universal Commerce Protocol with shopping cart, catalog, and loyalty features to enhance AI-powered shopping experiences.
